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Resume

PDF here: updated March 2024

Work Experience

2023 - present

UX Writer, General Motors (contract)
 

  • Lead UX writer for mobile and web product onboarding flows, collaborating with product designers and development partners to produce simple, intuitive customer experiences

  • Lead UX writer for product-related crisis communications, delivering critical information to our customers as quickly as possible

  • Lead UX writer for our notifications platform, overseeing the UX governance process for notifications and ensuring our customers receive clear, relevant, and timely information via their smartphones and email inboxes

  • Lead UX writer for vehicle software updates, working with product, legal, engineering, and software development partners to give customers crucial and jargon-free information about how their vehicles are functioning

  • Partner with other writers and leaders in high-level philosophy building, creating a framework for how we communicate with our customers

  • Develop both product-level and enterprise-wide UX writing standards, namely for our software update communications and customer notifications

2021 - 2023

UX Content Designer, Ally Financial
(Ally Auto)
 

  • Plan user flows and create content for authenticated Ally Auto experiences (web and app) including payments, SMS journeys, vehicle payoffs, lease-end experiences, and more

  • Consult with accessibility specialists and developers to design inclusive digital experiences, paying special attention to focus points, alt text, and screen reader content

  • Take voice-of-customer feedback and collaborate with UX designers, usability specialists, and product owners to analyze user needs and develop solutions

  • Review and update Ally Auto servicing communications (email, SMS, push notifications) to lead with both clarity and empathy

  • Review and update existing content to maintain consistency with Ally’s brand voice

  • Regularly audit existing content and user flows in the authenticated Ally Auto space to look for possible improvements

  • Research new content strategies and consult Ally’s existing best practices to ensure a top-notch user experience

  • Serve as part of the Ally Tech blog editorial team

  • Contribute to the maintenance and development of Ally’s style guide

  • Identify, brainstorm, and execute ways to streamline content design operations in the Auto LOB as well as enterprise-wide

2019-2021

Senior Copywriter, Merkle Promotions & Loyalty Solutions (formerly HelloWorld)

  • Led the content strategy and messaging/copywriting for Merkle's ACUVUE CRM campaign, both consumer and B2B

  • Wrote for promotional website flows, from registration to FAQs, including microcopy and transactional emails

  • Served as creative/UX lead for copy on several brand accounts, including Dunkin' and Mondelez (Nabisco, OREO, CHIPS AHOY!)

  • Assisted with UX assessments and brainstormed improvements

  • Served as a formal leader & mentor for junior writers

2016-2019

Copywriter, HelloWorld

  • Conceptualized, wrote, edited, and helped launch Samsung Elite training app, including user flows, microcopy, error scenarios, and push notifications

  • Developed messaging toolkits & brand guidelines for Samsung Services (Pay, Rewards, Health, Bixby, Galaxy Store)

  • Reviewed and approved all copy for the account

  • Wrote and executed daily activity content and promotional material for Samsung Elite

2012 - 2016

Social Media Specialist, Michigan First Credit Union

  • Oversaw social media strategy and content calendar for Michigan First Credit Union and Michigan First Mortgage social media outlets

  • Produced content for and managed social media outlets for credit union & mortgage (Facebook, Twitter, YouTube, LinkedIn)

  • Produced and managed paid social ad campaigns on Facebook, Twitter, Instagram, and YouTube

  • Produced video for MichiganFirst.com and the credit union / mortgage's YouTube channel

  • Managed outsourcing of video and social media projects with external vendors

  • Served as primary blogger for the MichiganFirst.com blog My So-Called Money, aimed at relating everyday life challenges to finance

  • Served as primary internal photographer & videographer for Michigan First

  • Researched, wrote, and edited content for the web/social media

  • Copy edited advertisements, newsletters, and other media for print and digital.

Young & Free Michigan Spokesperson, Michigan First Credit Union

  • "Won" the job through an application process which included executing a social media campaign to rally votes

  • Produced videos and blog posts designed to help educate 18-25 year olds about managing their finances

  • Connected with Gen Y on Facebook and Twitter regarding financial literacy and community involvement

  • Attended community events to promote the Young & Free brand and products

  •  Appeared on local radio, television, and web outlets promoting the Young & Free Michigan program

Education

2015 - 2017

Southern New Hampshire University | MA Communications

Graduated with a Master of Arts, Communications - New Media & Marketing concentration

2006-2010

Lawrence Technological University | BS Media Communication

Graduated Magna Cum Laude with a Bachelor of Science in Media Communication - TV & Video Production concentration. Minor in History. 

Skills
& Expertise

  • Writing for a user's journey from start to finish, using everything from external media (point of sale materials, advertisements) to CRM (email/push/SMS) to the website (design/layout/info hierarchy)

  • Partnering with legal, engineering, and business partners to ensure all writing is both legally sound and technically accurate

  • Using site architecture, microcopy, information hierarchy, and design principles to clearly communicate desired actions

  • Switching between day-to-day writing and high-level user experience theory with ease

  • Incorporating academic and research-based principles into writing practice

  • Working hand-in-hand with development and product teams to find quality solutions to user problems

  • Writing for experiences that adhere to rigorous accessibility standards but still tell an engaging story

  • Bridging the gap between internal teams, such as design and business, to effectively meet objectives and deadlines

  • Mentoring junior teammates on everything from process and writing to corporate culture

JANELLE WITTING

Writer of All the Things

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