My writing/strategy/communications journey has been a wild one.

The highlights along the way:

• Writing and self-publishing my first book, "Pomes", in 1993 (sorry, it's out of print)

• Being tricked into thinking I liked math and physics by wonderful high school teachers

• Enrolling in college as an engineering major before switching to Communications after a year

• Winning my first professional job in a social media contest

• Working as a social media content specialist and videographer in the financial services industry

• Feeling the itch to get back into a more creatively challenging job after the birth of my first child

• Becoming a whiz at concepting, writing, and executing loyalty and promotional websites for top international brands like Samsung, Dunkin', OREO, and ACUVUE

 

• Taking all of that knowledge of user flows, UX copy, and CRM strategy to craft world-class online experiences for Ally Auto customers

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